Hyper Anna: How did COVID-19 change our startup culture?

We were recently invited to sit down with CMO/co-founder of Remote Social and ex Adobe, Gerardo Contreras Vacca.

In this conversation, we share behind-the-scenes stories of how at Hyper Anna we prioritise a culture of customer love and demonstrate core values — in both good and tough times. Then getting a little bit personal, Chelsea shares how she prioritise mental health and how Hyper Anna quickly reinvented its marketing as as a result of COVID-19.

Enjoy the full conversation here.

• What does Hyper Anna do? — 2:15
• What was it like as a startup shifting to remote working? — 7:20
• What was the hardest part? — 12:00
• What is the culture like at Hyper Anna? — 13:40
• On customer love — 16:00
• Culture defined: “What you do in hard times” — 17:30
• Team tips: What worked for us — 23:10
• Getting personal: Balance, burn out and new mom life — 28:00
• How marketing changed as a result of COVID-19–37:35

Originally published at https://www.hyperanna.com.