6 Of The Best Tools For Highly Effective Sales Teams

Update your sales tech stack with Gong, Crystal, Superhuman & more.

Tech Stack For Sales

It’s all too easy to get stuck in a rut, even if you know that there’s a better way to get the job done. Unless you’re building a sales function from scratch, asking yourself whether your sales tools are up to scratch, may be a once-a-year conversation (if at all). While you may feel the pressure of justifying to your CFO why spend should increase, there are some situations where spend might actually decrease and supercharge productivity — news everyone including CEO & can celebrate.

To help you get the most out of latest sales tools, we asked sales experts to share their tech stack tips for sales teams.

Let’s jump into how to make the most of the latest & greatest…

#1 — Hiring & training: Crystal

Crystal integrates DISC personality insights into your sales, hiring, and training processes.

, in early 2015, Crystal developed and released the first Personality AI app, which could tell you anyone’s personality without a personality assessment.

Personality AI analyses millions of online data points to accurately identify a person’s motivations, communication style, and other behavioural traits. Since then, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people.

Crystal integrates with top sales and marketing platforms, including and ; and is used by customers including , Google, and Microsoft.

Image source: Crystal via G2

#2 — Sales acceleration: Gong

Revenue leaders use Gong to coach their team, manage their pipeline, and beat their revenue targets.

Recommended by sales leaders wanting a better way to coach account executives, is the #1 revenue intelligence platform for B2B sales teams. It helps you close more deals by shining the light on your team’s sales conversations. It records, transcribes, and analyses all sales calls so you can drive sales effectiveness across your entire team.

Gong helps sales leaders convert more of their pipeline into closed revenue by driving effective sales conversations and shining the light on what’s working and what’s not during the sales process.

Image source: Gong via G2

#3 - Sales Analysis & Insight: Hyper Anna

Data rich, but insight poor? Let Anna analyse your sales data, giving you personalised, uncomplicated & hassle-free sales insights, x200 faster than manual reporting.

With a global customer base including , & , is part of a new generation of BI tools, designed to solve the ‘data rich, insight poor’ problem facing many organisations. Replacing reliance on static dashboards (think Tableau & Power BI), clunky spreadsheets and stretched-thin analysts, Hyper Anna addresses the use-case:

“I need insights. So if there’s insight in my data, I want to know about it ASAP. Without waiting. Without relying on specialists. Without asking a question.”

Who is it for?

  1. Sales Managers: Completely underserved with insights, despite responsible for performance outcomes.
  2. Account Executives: Get monthly updates, but it’s too little, too late. Fails to drive their daily conversations & cadence.
  3. Sales Analysts: Spend all their time building dashboards & reports, there’s no time to find insights.

How does it work?

Think automation and insight. In terms of automation, Hyper Anna eliminates analysis, reporting, updating PowerPoints & pointless internal meetings. In terms of insight, Hyper Anna gives you personalised data stories straight to your inbox. Telling you what, why and what’s next. In real time.

Hyper Anna: Insights for sales teams. Smart on the inside. Simple on the outside.

#4 - Email Management: Superhuman

The fastest email experience ever made.

As reported on their website, set out to design the most beautiful and fastest email experience ever made. The reality is that on average, we all spend 3 hours a day in email. So when you use something for that long, the Superhuman team believe it should be subtle, delightful, and gorgeous.

The creator of Gmail, Paul Buchheit, had a rule: every interaction should be faster than 100ms. Why? Because 100ms is the threshold where interactions feel instantaneous. So Superhuman brought back the 100ms rule. Everything you do — start-up, search, sending mail — is blazingly fast.

For sales teams, Superhuman shows when people read your emails — use this to get in touch at just the right time. Close deals faster, manage more effectively, and respond with brilliant timing.

#5 — Scheduling Meetings: Calendly

is your hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work. It’s so much more than a meeting link, it makes life easier for everyone.

Image source: Calendly via G2

#6 — Integrating Anything: Zapier

The easiest way to automate work.

likely needs no introduction. When it comes to moving information, tools talking to each other, it’s likely that Zapier have an integration waiting for you. Saving a huge amount of time, Zapier is a gamer changer.

Image source: Zapier via G2

Here’s a question: Are you ready to get in sync? Supercharge productivity? Make life easier? Connect unlike ever before?


ABOUT HYPER ANNA — The World’s #1 Automated Analytics platform used by companies like Microsoft, IAG, Singtel and Westpac worldwide.